Theatre Promotion

Oldham Coliseum Theatre

In Spring 2015, I spent three months working as Assistant Marketing Officer for Oldham Coliseum Theatre – a prestigious producing house in the North West of England, that has been entertaining local audiences since 1885.

Here I maintained social media channels, including Facebook, Twitter, Google+, Instagram and YouTube. I also worked with Patronbase ticket systems to instigate target audience research, and to plan and distribute direct mail and e-shot campaigns.

© Paul Holmes / Oldham Coliseum Theatre

© Paul Holmes / Oldham Coliseum Theatre

I designed and commissioned print based advertising materials – including flyers, postcards, posters and newspaper advertisements, as well as material for web use. This included work for external companies and touring productions, including other theatres (such as Exeter Northcott) and performers such as The Cavern Beatles and Phoenix Dance Theatre.


I was heavily involved in design solutions for Southbank Centre’s touring festival Alchemy, with my design work based on their templates being utilised by other venues on the tour.

Supplier and distributor liaisons were also handled by myself, gaining useful industry contacts in the process, and also instigated systems to ensure the accuracy and availability of display materials.

Throughout all of this, I have developed engaging online content to increase digital interactivity and increase audience development and engagement. This included working with actors Natasha Davidson and James Quinn to develop blog content to promote Hindle Wakes, and with designer Michael Holt for promotion of Boeing Boeing.  I also created Spotify playlists for jukebox musical Forever Young and touring Queen tribute show Gaga.

I greatly enjoyed my time at the Coliseum, but unfortunately I was unable to stay on in a permanent role. However, it – and the good people there – will always hold a special place in my heart. For more on Oldham Coliseum, visit their website.

24:7 Theatre Festival

© 24:7 Theatre Festival

© 24:7 Theatre Festival

Since early 2014, I have also been the Digital Content Producer for 24:7 Theatre Festival: a long-running and much beloved festival which develops new and upcoming writers of fringe theatre.

My work focuses on drawing in new audiences and guiding writers and trainees in best practises for social media promotion. I have developed online presences for the festival, including an 84% rise in Facebook likes in the four months prior to the 2014 festival.

This included the development of a blog, regularly updated during the build up to the festival, which could be used to trial new ideas, such as Writer and team Q&As, #ThrowbackThursday retrospectives and weekly round-ups of 24:7 activities. I also developed and encouraged live tweeting from special events at the festival, which proved popular with audiences online.

© Act III

© Act III

I have also begun to organise and preserve the festival’s archives for future use, which included celebrating the tenth anniversary of the festival in 2014. Current plans for 2015 are currently under discussion.

Below, you can see a playlist of video interviews I made with the writers of 2014’s plays, and two further videos (not made by me, but featuring some of my material) made to celebrate the festival overall.

For more information on 24:7, visit their website.

The Velvet Onion

My work with The Velvet Onion, as detailed here, has included work promoting West End Theatre productions and live comedy through competitions and interviews.


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